LinkedIn Content for B2B Teams: Done With You or Done For You

Meet your guide

The operator behind the system.

MEET MAI-LAN

Mai-Lan Khong on LinkedIn, Content Strategist at Frontal, Favikon #2 creator worldwide, 12,385 followers

Hi, I'm Mai-Lan Khong, Content Strategist at Frontal, trusted by 275+ tech companies. I help B2B founders turn LinkedIn into a channel that builds pipeline, and I grew my own account to Favikon's #2 creator worldwide.

Whether we build the engine with your team or run it for you, you are working with an operator who has done it in the open, not a template.

Talk to Mai-Lan About Mai-Lan

Industry recognition

#2 Creator on LinkedIn, worldwide

Ranked by Favikon, the leading creator-analytics platform. Real reach, earned in public, and the same instinct I bring to every client's content.

Why content

Recognition is your cheapest pipeline.

01 / Why content

Buyers don't reply to strangers anymore. They buy from people they recognize, and content builds that recognition: the trust layer that warms buyers so your ads convert and outbound gets a reply, not a delete.

The GTM flywheel: content, ads, and outbound aimed at the same ICP. Content builds trust at scale, ads keep you visible, outbound books the meeting.

Builds trust at scalebefore you ever make the first ask.

Lowers your ad costsby warming the audience before it is retargeted.

Makes outbound landwhen the name in the inbox is one they already know.

Educates buyers earlymonths before they are ready to buy.

Reply rate, cold vs warm

Cold outreach

~2%

When they know you

~15%

Content warms the pipeline that closes.

Across 24 experts in 87 days, content built the recognition that fed 356 meetings and $153K in new MRR. Buyers saw the team, trusted them, then took the call. The same trust makes your ads convert and your outbound land.

The problem

Good content got expensive.

02 / The problem

AI made average posts free, so the feed is a wall of sameness. Every shortcut to standing out trades away quality, speed, or cost.

Quality

Speed

Cost

Do it yourselfThe same AI as everyone

A freelancerAverage, or rare and pricey

An in-house hireA full salary, one company's view

So we built it as a system, tuned to one job.

A specialist's quality, a machine's speed, and the pattern data of a team across many B2B accounts. Built with your team, or run by ours.

The system

The quality of a specialist,
at the speed of a machine.

03 / The system

Everyone else makes you pick one. The engine gives you both: research so you never read like the feed, your voice profile so it sounds like you, a grader so nothing weak ships.

Quality

Do it yourself

Freelancer

In-house hire

The Frontal Content Engine

SlowSpeedFast

Research

6 workers, every week

Hooks

50 templates, ranked

Copy

In your voice profile

Grade

Scored before it ships

Publish

And engaged daily

Outcome

Meetings, not only likes

The two paths

Two ways to run content engineering.

Build the engine with your team. Or have us run it for you.

Path 01 · Done With You

Build the content engine.

We build it with youYou own it

For teams that want the system in-house. We build it with you over a structured program, and your team keeps running it after we leave.

A structured program, your whole team trained
Voice, ideal customer, and content pillars defined
The full playbook: write, grade, publish, engage
You own the engine and keep it for good

Explore Done With You

Path 02 · Done For You

We run it for you.

We run it for youLive in two weeks

For founders who want the reach without the hours. We run your content, engagement, and audience growth under your name.

16 posts a month, written and designed
A dedicated engagement specialist, in your voice
Audience growth on autopilot
A monthly Performance Lab that keeps it improving

Explore Done For You

Compare Done With YouBuild it Done For YouRun it

Who runs itYour team, with usFrontal, under your name

Your timeA few hours a weekAbout 30 minutes a week

You walk away withA content system you ownReach, audience, and inbound

Best if you wantThe capability in-houseIt handled, fast

Not sure which fits? On a call we will tell you straight which one is right.

Proof

356 meetings and $153K MRR from content.

04 / Proof

Content is not an overnight channel. It is the one that compounds: it builds authority, warms the accounts you are about to reach out to, and turns attention into steady inbound.

356

meetings, warmed by content

+27

new clients from content

+$153K

new MRR in 87 days

Real posts, real engagement

Content that earns its reach.

Public on LinkedIn. Every name and number is real.

Alex Vacca

Co-Founder · $6M ARR

1,238Reactions

4,099Comments

43Reposts

"Claude Code for Ads." $200K/month in ad spend run from a terminal.

Kenny Damian

Head of GTM

1,266Reactions

2,139Comments

61Reposts

37 AI Agents set up for the $6M ARR outbound agency. 6 deployed across $10M+ ARR clients.

Michel Lieben

Founder & CEO

774Reactions

2,849Comments

15Reposts

"Can you run your entire GTM with Claude Code?" Live event with 70+ B2B clients.

Julien Lieben

GTM & Partnerships

516Reactions

2,402Comments

14Reposts

95K impressions on the Clay vs. n8n comparison built with Claude Code + Figma.

Ivan Falco

Head of Growth · $7M GTM Agency

469Reactions

2,785Comments

6Reposts

Biggest skills database for GTM: outbound, RevOps, ABM. Open-sourced for free.

Sacha Martinot

Product & Workflow Automation

389Reactions

1,496Comments

8Reposts

24/7 working AI agent in 30 seconds. Claude Code + Anthropic Managed Agents.

Mai-Lan Khong

Content Strategist & AI Systems

281Reactions

1,030Comments

11Reposts

$153,000 MRR in 87 days. 24 people posting on one system. The full content pipeline.

Soheil Saeidmehr

Head of Service Delivery

2,858Reactions

370Comments

39Reposts

SEG auto-detection reveal. The deliverability post that compounded into thousands of saves.

Jan Rasmussen

Enterprise AE

277Reactions

1,825Comments

4Reposts

32 hooks, 5 agents, 18 prompts, 6 skills. Full GTM orchestrator repo, free.

Dujam Dunato

Sales Tech Expert

250Reactions

520Comments

13Reposts

Claude as an AI sales closer with n8n. 5 trained agents for post-call follow-up.

Monika Grycz

Outbound × Content × Brands

456Reactions

53Comments

21Reposts

19 APIs mapped across signal, data, action, automation, system-of-record, revenue.

Questions

The things teams ask first.

What is content engineering, exactly?

Treating content like a system instead of a chore. Ideas come from your real sales calls, get written in your voice, are held to a quality bar, then amplified by daily engagement and audience growth. Built with your team, or run by ours.

Which path is right for me, Done With You or Done For You?

If you want the capability in-house and your team will write, choose Done With You. If you want the reach without the hours, choose Done For You. On a call we will tell you straight which fits your team and your goals.

Is this only for founders, or the whole team?

Both. The engine works for a single founder profile or a team of voices. Many companies start with the founder and add team members once it is working.

Do you replace our writer or agency?

No. We can run alongside what you already have, or take the whole thing. Most teams move it all to us once they see the difference in reach.

How fast do we start seeing results?

Engagement and network growth show in the first weeks. The audience shift people actually notice builds over several months. We are upfront about that because we plan to still be here when it lands.

Who owns the content and the accounts?

You do, always. We work under your name, credentials stay in an encrypted vault, and everything we produce is yours to keep.

Make content your channel.

Message Mai-Lan on LinkedIn. She'll walk you through both paths, tell you which one fits, and get your first session on the calendar.

Talk to Mai-Lan

Turn LinkedIn intoa pipeline channel.